They stand for no-one except Rupert Murdoch.
Don't kid yourself that the 'Gold Coast Sun' actually cares about working people, just because they do a page 23 about a couple of Ashmore lollipop ladies in this week's edition [23/6/10]
Murdoch's publications are about reinforcing outdated stereotypes and normalising injustice.
Like this bizarrity in the July issue of Murdoch's Woolworths' 'Fresh' magazine:
... With nutrition and obesity reaching epidemic proportions and the work-life balance tipping in favour of employers, enjoying dinner together has never been more important. ...
Did you get that? No, you didn't because you are stupid. You must be stupid, otherwise you would refuse to accept this shit without question. But because you are, in fact, stupid, you accept that employers have the upper hand, and that's cool. It's the natural order of things, so you just go along to get along.